How To Create Sharable Social Media Content
Your content marketing plan should include a very specific content strategy. Every piece of content that you produce, whether it is through social media marketing or other methods, your content should make people want to share it. In fact, Jonah Peretti the founder of BuzzFeed famously said “creating content people love to share is the key to success.” That leaves one big question.
What Makes Content Sharable?
The goal of sharable content is to have something that will spread. While high quality is a prerequisite for sharability, it doesn’t just rely on that alone. It has to be relevant, meaningful, and useful to your audience. If your content doesn’t catch their interest and help them learn something new, then they won’t share it through social media. In order to create truly sharable content, keep these tips in mind.
1. Use emotional intelligence
There is nothing more important in social media marketing than being able to show your followers that you care about them. When you enter any new platform, listen to them and find out what makes them tick. What are they really looking for in a boat? Are people looking for fishing vessels, or are they interested in something that is bordering on a yacht? This will allow you to create a meaningful community in which they are comfortable with anything that you have to say.
Another way to utilize emotional intelligence in your content marketing is to present a topic in a way that leads to debate. You want your content to strike an emotional chord with those who interact with it. A 2011 New York Times study on The Psychology of Sharing shows that 85% of those who participated were able to process information better after reading the comments at the end of the article. Use your skills to start a back and forth conversation, and you will have content that is illuminating and emotional.
2. React to any situation quickly
In the information age, the key is the timeliness of your information. The same should go for your content strategy. Being slow to break news and give your take on it can cause you to be left behind. Think back to the biggest advertising event from the Super Bowl. Oreo gained a lot of attention by reacting quickly to the blackout that happened during the halftime show performance. They quickly Tweeted, “You can still dunk in the dark,” and earned free advertising during the most competitive advertising event of the year.
Your smartphone should be your greatest tool in content marketing. Utilize apps such as note taking, video and photo capture, and instant uploads to Twitter, Facebook, and other social media profiles through a social media dashboard. This can allow you instant connection to your followers as you can keep them updated on the latest news.
3. Make sure the Four Rights of Advertising are Covered
Content Marketing for Dummies proposes the Four Rights of Advertising are to, “deliver the right message to the right audience at the right time in the right place.” If you hit all four of these points, then your audience should be compelled to share it. But before you can do that, you must walk a mile in their shoes. You have to know what makes them laugh, what makes them nostalgic, and what makes them feel passionately.
If you follow all three of those tips, you are on the course to take your content strategy to the next level. If you need help with social media marketing or developing your content marketing plan, then you are in the right place.